We were one of the early retailers of Wubbanubs when we used to sell all the soothie pacifiers - back in the days they were hard to find anywhere unless you begged at a hospital. When my daughter stopped working with me I had to cut out the soothies (except preemie) and Wubbanubs. But I kept hearing from Moms how much they liked Wubbanubs so now that another daughter is helping me out a little, we are bringing them back again. We'll start with 10 different styles! In the beginning there were only two... We are trying to not mark up too much but they are more expensive wholesale than they used to be!