Earlybirds started in November 2002, following the birth of founder Lynda Day's son who was ten weeks premature, weighing 1.2 kgs/3 pounds. Lynda experienced enormous difficulty finding clothes to fit her baby during his first few months. To alleviate this problem for other parents and carers, Lynda decided to develop a range of clothing specifically for premature and small babies. Earlybirds uses the highest quality natural and organic cotton has been sourced and tested thoroughly. They are located in Australia.